ABOUT
madebyseoul
The most Korean is the most global.
An old saying — but at madebyseoul, the work is to prove it not as a story inside a museum, but as a business operating right now.
Two lines, one lens
Under a single lens — moving Korean visual assets into today's language — the line that makes our own IP and the line that mediates artists' IP feed each other.
Three things AI cannot replace
Space, Time, Voice. In an era when AI produces infinite images, the physical presence of an original work, the time an artist takes to paint, and the personhood and story behind that artist — these three cannot be replicated by any generative AI.
Studio
madebyseoul is operated by STANDARD, a creative studio based in the Content Industry Support Center in Cheongju.
Seo Juwon
Son Eunseong
Kim Minkyung
Partner with us on spaces
Hotels, boutique cafés, galleries, brand spaces, and institutions. We re-set the grain of a space with monthly curated works. For a proposal or sample curation, reach us by email.
headpd@standardculture.krApply as an artist
A curation channel for Korean traditional painters — minhwa, oriental painting, and beyond. Because few but deep is our principle, only a limited number of artists join each year. Email us your portfolio and we will respond carefully.
headpd@standardculture.kr